About Us

Where it all began...


MLE was founded in 2013 as an online store based in Western Australia. As a fashion conscious soon to be mum, Amy was always on the look out for great baby and mum essentials that were stylish, practical and up for the challenge of being used everyday. Many products have come and gone over the years, but she gathered some of the best, most stylish and most functional  products on the market.

In 2015 Amy joined forces with her mum Heather and opened their very first bricks and mortar store based in beautiful Rockingham. Together they continue to provide you with practical and unique items, first hand product knowledge and of course service with a smile!